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Download pdf Mass Communication : Issues, Perspectives and Techniques

Mass Communication : Issues, Perspectives and Techniques.cJason R. Detrani
Mass Communication : Issues, Perspectives and Techniques
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Author: Jason R. Detrani
Page Count: 314 pages
Published Date: 15 Jun 2011
Publisher: Apple Academic Press Inc.
Publication Country: Oakville, Canada
Language: English
ISBN: 9781926692951
Download Link: Mass Communication Issues, Perspectives and Techniques
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Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media's role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages are constructed and construed rounds out the coverage.

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